The Multicultural Marketing Podcast with Sharifa Khan

Build your multicultural affluence!

Are you an ambitious marketing professional who wants to be more inclusive through your work? Do you want to expand your horizons with new cultural insights? Push marketing boundaries and feel inspired? Then, you've come to the right place!

This podcast interviews some of Canada’s top marketing leaders about their experiences with multicultural marketing.

Join us to hear about their personal stories, challenges, and lessons learned from their business-building adventures.

Along the way, learn more about cultural nuances, harnessing the power of multicultural creativity, and the impact that such work can have on your diversity, equity and inclusion (DEI) endeavours.

Host

Sharifa Khan

Sharifa Khan has dedicated her life to “building bridges of understanding” between businesses, governments, media, and Canada’s thriving immigrant communities. In fact, she is credited as the visionary founder of Canada’s multicultural marketing discipline.

For 35 years, Sharifa has served as founder and CEO of Balmoral Multicultural Marketing, the country’s largest, multi-award-winning agency that connects brands with influential ethnic populations.

Sharifa’s journey first began when she noticed how new immigrants were richly contributing to the economic and cultural fabric of Canada. Yet brands were essentially ignoring them. Changing this narrative soon became Sharifa’s life mission.

Today, Sharifa is a rare three-time Jubilee award recipient from Her Majesty Queen Elizabeth II, and a laureate of the prestigious Canadian Marketing Hall of Legends.

https://www.linkedin.com/in/sharifa-khan/